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Baseline.com offers broad-based case studies, cutting-edge articles and company dossiers to business technology leaders to give practical information to achieve bottom-line results. Plus, our Baseline Tools add a uniquely powerful dimension to our Web site by giving visitors invaluable downloadable calculators, planners and tutorials. All of Baselinemag.com's content drills down to the financial bottom line of IT projects, defining core metrics to measure return on investment and profiling specific technology solutions companies have used to further their business goals, all within a professional environment.
Technology marketers - present your marketing message and showcase your products and services on Baseline.com to an elite base of Business Technology Leaders seeking results for their organization. There are a wide variety of advertising vehicles available including online advertising and eNewsletter sponsorships to reach an audience of IT executives planning major projects in the near future. |
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eNewsletter Opportunities |
| Title/Description |
Frequency |
Circulation |
| Baseline Briefing |
1x Tuesdays |
102,000 |
| CIOs, CTOs and IT project leaders planning and deploying large scale enterprise IT solutions receive this weekly digest of original case studies, cogent commentary and useful tools. |
| Baseline Tools |
1x Thursdays |
101,000 |
| Senior executives and IT professionals turn to this weekly must read that focuses on interactive tools, benchmark statistics and planners for smarter project management. |
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READERSHIP FACTS |
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- Unique Visitors: 147,000
- Unique Page Views: 672,000
- Senior Management: 46%
- Corporate Management: 18%
- Average Annual IT Budget: 43% > $1,000,000
- Company Size: 70% > 100 employees
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TECHNOLOGY PURCHASING
PROFILE |
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- 84% Involved in organization's purchase of technology
- 68% Recommend/specify products, vendors or brands
- 60% Evaluate products, vendors and brands
- 55% Determine the need or initiate the purchase
- 33% Authorize or approve expenditures
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| Technology Products/Services Involved in Purchasing: |
- 76% Networking & Storage
- 71% IT Services
- 76% Hardware & Peripherals
- 81% Enterprise Applications
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| Source: Baselinemag.com Visitor Profile Study, September 2006 |
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| Visit Baselinemag.com |
| Contact a sales representative |
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