General Advertising Condition:
A. Advertisements are accepted upon the representation that advertiser and its agency have the right to publish the advertisements and their contents thereof. In consideration of such publication, advertiser and its agency agree to indemnify and hold Publisher harmless against any expense or loss by reason of any claims arising out of publication.
B. Conditions, other than rates, are subject to change by Publisher without notice.
C. All contents of advertisements are subject to Publisher's approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation or position commitment at any time. All orders for advertisement space are subject to Ziff Davis credit requirements.
D. Positioning of advertisements is at the discretion of the Publisher except where a request for a specific preferred position is acknowledged by Publisher in writing. Material must be received by material closing date or position may be lost.
E. Publisher shall have no liability for errors in key numbers, the Reader Service Section, advertisers' index, product index or ad copy typeset by Publisher.
F. Advertisements not received by Publisher's advertising production department by closing date will not be entitled to the privilege of OK or revision by the advertiser or its agency. Publisher may use prior ad material if new ad material is not received on time.
G. Cancellations or changes in orders must be made in writing and be received by the Publisher on or before the closing date. Ad materials will be stored for six months from the date of Publisher's receipt and then destroyed unless the advertiser requests the return of materials in writing prior to that date.
H. All insertion orders are accepted subject to provisions of the current rate card. Rates are subject to change upon notice from the Publisher. In the event of an increase in rates not publicly announced prior to the first issue covered by the contract then in effect, space reserved may be canceled by the advertiser or its agency at the time the increase becomes effective without incurring short-rate charges, provided the advertisements published to the date of cancellation are consistent with the appropriate rate. Failure to meet frequency or volume commitments for any other reason in whole or in part by the advertiser will result in an adjustment of the rate (short-rate) based on past and sub-sequent insertions to reflect actual space used at the earned rate.

I. Publisher shall not be liable for any costs or damages if for any reason it fails to publish an advertisement. In no event shall Publisher be liable for any damages, consequential or other-wise, in excess of the amount paid for the advertisement, as a result of any mistake in the advertisement or for any other reason.
J. Publisher shall have the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to Publisher for advertising which advertiser or its agent ordered and which advertising was published.
K. No conditions other than those set forth on this rate card shall be binding on the Publisher unless specifically agreed to in writing by the Publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions which conflict with the provisions of this rate card.
L. Publisher is not liable for delays in delivery and/or non-delivery in the event of Act-of-God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slow-down or any condition beyond the control of the Publisher affecting production or delivery in any manner.
M. Publisher reserves the right to reduce the discount level at which an advertiser is being billed if it appears improbable that the advertiser will, in fact, earn that rate level. Regardless of what rate is billed, at contract year end, the lowest rate earned will be applied and normal rebate and short-rate adjustments made for that contract year.
N. Publisher will not accept any catalogs as advertisements nor permit the use of the word "catalog" in any advertisements except by special written agreement with the Publisher. Advertisers using the word "catalog" in their ads without Publisher's written consent will be held liable for the payment of any additional postage fees which may be imposed by the U.S. Postal Service.
O. As used in this section entitled "General Advertising Conditions," the term "Publisher" shall refer to Ziff Davis Media, Inc.
P. Publisher reserves the right to replace previously agreed to cover 2, 3 or 4 page units in the event of a gatefold commitment from another advertiser. Every effort will be made to fairly compensate displaced cover advertisements.